Saturday, July 09, 2005

Medium is Singular, Media is Plural

Medium is Singular, Media is Plural

Week 2 Blog

During week 2, the part of our discussion I disagreed with the most would have to be the demise of the author. To explain where I stand on the issue, I will use the IBM example given in class. IBM now allows everyone to get published, so everyone can sell there own book, not just the prestige authors. In this case, if we need to look for a book on frogs, we would find 100’s of books on the topic both by prestige authors and amateur authors. This would be very annoying and frustrating, because it will be harder to find out which book is telling facts let alone which is the best book to read. However if we do happen to read a book by an average author and one by a prestige author we would quickly notice which one is the better. Because the ability to publish doesn’t increase the ability to write. Thus we would give even more respect to the prestige author because not only did he/she write a good book, but by comparison to the amateur book, this author wrote a million times greater than what is expected. This would be recognized by the big name publishing companies and only the prestige authors will get picked up by these big names. Thus when we wanted a book, we would limit or search to only books published by big name companies to ensure we get the prestige authors work. This doesn’t demise the author, but, in my opinion, raises him up a couple of notches because of we see what books would be without him/her.

The part I most agree with is the death of the amateur. Using the same example cited above, I feel that amateurs will end up getting ignored. If I again, search for a book about frogs, I will again receive the 100’s of matching books. Then after proceeding to read through a couple and realize how the prestige author is much better than most amateur writers, I will ignore the all amateur work and only search for the prestige writers. However, there are probably a couple of amateur writers in there who write better books than the professionals do. But, if he hasn’t been signed by a big name (simply by chance of him not getting noticed), then I am simply going to ignore him because I would expect another horribly written book by another typical amateur. Maybe if I didn’t have to spend time and money on the book I would read through a couple, but as of now, I would simply ignore all the amateurs. This acts to end any amateur who is trying to make it big from ever getting recognized.

The part I don’t really understand comes from Turow Chp 19. In it he says, “the stress on unchallenging, feel-good pap in so much of the U.S. media is leading American society down the path toward a situation in which society will be too involved in entertainment to cope with serious problems, and so these problems will destroy it. After reading this, I was shocked at how disastrous this book feels the media is becoming. And I really don’t understand which serious problems that are being submerged by the media could end society as we know it?

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